In their third year of sponsoring the Hong Kong Rugby Sevens, Cigna approached Lime to add fresh perspective to their converting Hearts and Minds campaign. Along with the star power of local elite Rugby stars, Salom Yiu Kam-Shing and Chong Ka-Yan, Cigna was looking to take their message of promoting physical and emotional wellness to sports fans at the Sevens stadium and ultimately, the whole of HK.
For this project I worked with the Lime* Content Studios team as an Associate Producer. My duties were to managed location recce, preproduction paperwork, creative of the spot, ensuring project was on schedule. I was also given the responsibility of assisting the editing of the videos with guidance from the editor.
It is always a great experience working with Lime* Content Studios, as they gave me the opportunity to present my creative ideas and take charge of certain aspects of the shoot.
Lime* Content Studios’ collaboration with Cigna resulted in a spot that perfectly captured the humour and energy of the city and it’s Rugby personalities. It’s a Seven’s crowd pleaser that manages to be both entertaining and informative.
Director of Photography
Sound SFX Supervisor
Hair and Make Up